Before I get into my ranting and raving: never, ever, ever, ever, EVER pay full price for a Physicians Formula product. Why? Because they’re one of the few brands that frequently doesBOGOFREE, 50% off sales AND include tear away coupons. For example, their Eye Booster 2-in-1 Lash Boosting Eyeliner + Serum retails for $10.99. I got it for $5.50. And it’s one of the best pen liners I’ve used to date.