You may have noticed a spike in cruelty free products (aka products that weren’t tested on animals) featured on Alice in Nappyland. And that’s because I’m attempting to go completely cruelty free in 2014. Which is much harder than I originally expected. Why? Because a major factor in me choosing to support a brand is their shade range. As a Black beauty blogger, I actively try to not to support companies that play by the 50 Shades of Beige rule book.